Text marketing can be an extremely vital component of your success as a business entrepreneur. Think about it: with text marketing, you can reach out to your target audience directly and in a way that is immediate, personal, and effective. Through text marketing, you can cultivate lasting relationships with your target market, and continue to build your brand reputation. With the right planning and execution, text marketing can help you achieve the success you desire!
Here are some recent stats to back up the significance of this strategy:
- By 2023, it is forecasted that 8.2 billion people worldwide will use mobile phones
- 48% of consumers prefer direct communication from brands via SMS text message
- Experts estimate that 72.6 percent of all internet users will strictly be using mobile devices by 2025.
- Research says SMS has a higher click-through rate (19%) compared to landing on the first page of Google search engine results page (SERPs), which is at 34.36%, email marketing (4%), and Facebook (1%).
The Benefits of Text Marketing (Why it is trending and effective)
- Text-Message Marketing Is Efficient. Text messages have a 98% open rate, making them one of the most efficient ways to reach your customers. By comparison, email has a 20% open rate, and social media has an even lower engagement rate. This means that when you send a text message, you can be confident that nearly all of your customers will see it.
- Text-Message Marketing Is Permission-Based. One of the great things about text marketing is that its permission based. This means that your customers have to opt-in to receive your messages, which means they’re already interested in what you have to say. This helps to ensure that your messages are well-received and not seen as spam.
- Text-Message Marketing Is Personal. Another great thing about text marketing is that it’s personal. Unlike other forms of marketing, such as email or social media, text messages are sent directly to your customers’ phones. This allows you to reach them on a more personal level and build a stronger relationship with them.
- Text-Message Marketing is Cost Effective. Text marketing is also a very cost-effective way to reach your customers. Unlike other forms of marketing, such as TV or radio, you only pay for the messages that are actually sent. This means that you can reach a large number of people for very little cost.
- Text-Message Marketing Has Extensive Reach. Text marketing is not just limited to the United States. In fact, it has a global reach. This means that you can reach your customers no matter where they are in the world.
- Flexible and Customizable. Text marketing is also very flexible and customizable. You can tailor your messages to specific demographics, such as age, gender, or location. You can also send messages at different times of the day to reach a wider audience.
- Customer Retention. Text marketing can also help you retain your customers. By sending regular updates and special offers, you can keep your customers engaged and coming back for more.
- Integrates well with other marketing channels. Text marketing can also be used in conjunction with other marketing channels, such as email or social media. This allows you to reach your customers through multiple channels and increase your chances of making a sale.
Make no mistake, text marketing is a trending, efficient, and cost-effective way to reach your target market. By building personal relationships with your customers and providing them with valuable information, you can create a loyal customer base that will stick with you for years to come. If you’re not already using text marketing, now is the time to start.