This coming year is going to be an exciting year for marketing because new trends are developing based on how platforms, technologies, and user behavior are changing. Consumers’ expectations are also changing quickly, so businesses will need to stay ahead of the curve if they want to keep their audiences’ attention. The main areas for opportunity will be mobile, video, and text marketing. This article will break down those key areas.
Mobile Marketing
The Mobile Marketing Market was valued at USD 66.42 billion in 2022 and is expected to reach USD 253.40 billion by 2026. Mobile marketing is emerging as the most effective marketing technique via which businesses can engage with its customer at any time of the day regardless of the location.
Based on available market data and insights, here are five mobile marketing trends that will continue to make a huge impact in 2023 and beyond.
Mobile Commerce
While mobile commerce has been around for quite some time, the trend took off during the early months of the COVID-19 pandemic when most physical stores had to close. Mobile phone users accounted for about 71% of global retail site traffic and 61% of online shopping orders (as of the third quarter of 2022).
Consumers worldwide have embraced the comfort, convenience, and pleasure of mobile shopping. There is no reason for that to change anytime soon, especially as mobile users continue to grow exponentially worldwide.
User-Generated Content
User-Generated Content (UGC) is any content created by everyday mobile users rather than businesses, professional marketers, or influencers. It includes anything from photos and videos to reviews and blog posts.
In a world where users are bombarded with commercial messages daily, it’s increasingly difficult for businesses to cut through the noise and reach consumers meaningfully. UGC helps brands connect with their audience on a personal level.
Mobile Streaming Video Content
Over the past few years, there’s been a dramatic shift in the way people consume content. Many are far more likely to watch videos on mobile devices than read texts.
According to a Cisco study, online video streaming and downloads accounted for 82% of internet traffic in 2022.
Mobile Games as Social Networks
According to research, the mobile gaming industry can make up more than 60% of the global in-game advertising market share in 2022. It is also predicted to reach more than $136 billion in revenue in the same year. Businesses are looking for ways to cash in on this rapidly growing industry. According to Allied Market Research, the global in-game advertising market value is poised to reach $17.6 billion by 2030.
Augmented Reality
Augmented reality (AR) is one of the newest and most exciting mobile marketing trends. The technology allows users to interact with digital content in a real-world environment.
It’s time to face the fact: marketing is going mobile. As we move ever closer to a future where mobile phones are ubiquitous, it’s more important than ever for your brand to have an effective mobile marketing strategy.
Video Marketing
Video marketing has become an increasingly popular and effective way for businesses to reach and engage with their customers. According to a Hubspot survey, 36% of marketers say the primary goal of their company’s video marketing efforts is to increase brand awareness and reach new audiences. Here are the top video marketing trends that are expected to dominate in 2023.
360-degree Video
Businesses can use 360-degree video for a variety of purposes, including product demonstrations, virtual tours, and event coverage. By leveraging the power of 360-degree videos, businesses can create more engaging and immersive content that resonates with their audiences.
E-Commerce Video
Video for e-commerce is expected to continue to grow in popularity in 2023. 73% of online shoppers say they are more likely to buy a product after watching videos that explain how a product works. By using video to showcase products and demonstrate their features and benefits, businesses can create more engaging and effective sales pages and drive more conversions.
Vertical Video
Vertical video, which is shot in a portrait orientation rather than a landscape orientation, has become increasingly popular on platforms like Instagram and TikTok. As a result, businesses are expected to start creating more vertical videos in 2023 to better reach and engage with their audience on these platforms. Statistics show that vertical videos have a 90% higher watch completion rate compared to standard formats.
Short-form Video
73% of consumers prefer to watch short-form videos to learn about a product or service. By creating short, catchy videos that grab the attention of viewers, businesses can drive more engagement and reach a wider audience.
Get ahead of the competition by staying informed about 2023’s top video marketing trends. Incorporate these cutting-edge tactics into your strategy and create content that stands out from the crowd – ensuring you capture attention, drive engagement, and leave a lasting impression on viewers.
Text Marketing
Now that more businesses are texting (27% more in 2022 than the previous year, in fact), we can expect savvy marketers to tweak their strategies using automation, brand campaigns, and personalization. We can also expect to see marketers – impressed by texting’s high engagement – use it for other means such as customer retention and influencer marketing.
We are confident that these are Text Marketing trends to watch in 2023:
Demand for Personalized Text Marketing Will Rise
73% of consumers will only engage with marketing that’s tailored to their interests, so why wouldn’t you want to personalize your messaging
10-Digit Long Codes (10DLC)
A 10-digit long code (also known as a 10DLC) is a local phone number that’s perfect for text message marketing because it allows businesses to send texts at scale while still providing a personal touch.
They’re a great way to build trust with customers, since they look like a phone number from the contact’s local area, instead of a short code or toll-free number.
Text Will Be an Extension of Superior Customer Service
Text messaging is a great way to provide customer service. These days, many customers (especially millennials) prefer texting customer service representatives over talking on the phone because it’s more convenient and flexible.
Text Will Be Spam-Free Due to New Requirements
The good news is, in 2023, you can say goodbye to unwanted texts. The Federal Communications Commission (FCC) has proposed new requirements that require mobile wireless providers to block Text messages at the network level that are sourced from invalid, unallocated, or unused numbers, and numbers on a DNO (Do-Not-Originate) list.
These requirements will help eliminate spam text messages across the board, which is a win for everyone. Recipients can trust the messages they get, and the requirements are helping text become a safe and effective marketing channel that businesses can rely on.
Text Will Play a Key Part in Omnichannel Marketing
Omnichannel marketing allows businesses to meet customers where they are and provide a seamless experience, regardless of the channel.
So, if a customer starts their journey on your website but doesn’t complete a purchase, you can trigger a text message that reminds them of what’s in their cart. That’s the beauty of integrating a text service with your e-commerce platform.
Low Cost, Quick Return for Large Customer Base
Customers are 4.5x more likely to respond to a text message than a marketing email, so shifting communication efforts to text marketing in 2023 is a great way to extend your marketing dollars.
Marketers Will Use Text for Retention
While a call center with a large team of customer service representatives may seem like your best bet for building customer relationships, that requires a lot of expenses and a large employee headcount. Text is a great alternative for relationship building, as it allows for a potentially high volume of two-way conversations that can be personalized to customers.
Text Automation Will Be Commonplace
Some brands already use automation to personalize their text messages, set those texts up to send automatically, and text customer segments (or groups of contacts with something in common). And, because it’s so simple to set up, more and more small businesses are adopting it.
Automation can be used to personalize text messages, so they feel more human and are more likely to be read and engaged with. We call this conversational marketing.
Text message marketing is shaping up to be an essential channel for small to medium-sized businesses in 2023. Now is the time to start if you’re not already texting your customers. It’s a great way to increase sales, drive revenue, and build one-to-one relationships with your customers.
Mobile, video, and text marketing will continue to be key players in the coming years. By staying up to date with the latest trends and incorporating them into your overall marketing strategy, you can ensure that your business will stay ahead of the competition.