You can make your business the obvious choice by easily gathering reviews from clients on Google, Facebook, or wherever they search for services like yours.
In 2022, zero-click searches on Google Customer Reviews topped 75% to become the most popular way for consumers in America and around the world to get information about businesses they are looking up.
What are Google Reviews and How do they work?
If you’re not already using Google Customer Reviews, now is the time to start. It’s a free program that allows customers to rate their experiences with your business on a scale of 1 to 5 stars. Google then aggregates these ratings and displays them next to your listing in search results, so potential customers can see at a glance how others have rated your business.
Why should you care about your Google Reviews/Benefits
The impact of Google reviews on local businesses – 74% have at least one Google review.
- More than half (54%) of US consumers pay the most attention to a local company’s star rating.
- 60% of all consumers say they read reviews for local businesses on Google.
- Google stats show 61% of local businesses have between a 4 and a 5-star rating.
- The first three local businesses that appear on Google’s search results page have an average of 47 reviews.
Stats about Google reviews – they account for 57.5% of all reviews worldwide.
- 97% of consumers read reviews of local businesses.
- Online reviews account for 10.3% of Google’s search algorithm.
- User reviews are the third most influential factor in Google’s local pack algorithm.
- According to Google statistics, the average local business has 39 reviews.
In addition to those statistics, remember that Google Reviews:
- Help you build social proof
- Boost your online reputation
- Give your insight into areas where your business could improve
- Give you a chance to respond to negative reviews and control your business’ reputation
- Help you turn happy customers into referrals
- Improve your visibility in local search
Claim/Create your Google Business Profile to get Reviews
Once you claim or create your Google Business Profile, you can get access to your Business Profile that is visible on Google as well as add and manage how your business information shows up across Google. Here are the steps to claim or create your Business on Google.
Add your business through Google Maps
- On your computer, sign into Google Maps.
- You can add your business in 3 ways:
- Enter your address in the search bar. On the left, in the Business Profile, click Add your business.
- Right-click anywhere on the map. Then, click Add your business.
- In the top left, click Menu-Add Your Business
Follow the on-screen instructions to finish signing up for your Business Profile.
Claim your business through Google Maps
- On your computer, open Google Maps.
- In the search bar, enter the business name.
- Click the business name and choose the correct one.
- Click Claim this business-Manage now. To choose a different business, click I own or manage another business.
Select a verification option and follow the on-screen steps.
Once you’re up and running, make sure to promote your business’s Google Customer Reviews rating by displaying it prominently on your website and other marketing materials. You can also encourage customers to leave reviews by sending follow-up emails after they make a purchase or by providing in-store reminders. Google Customer Reviews is a powerful way to build trust and credibility with potential customers, so don’t wait to get started.
Google Reviews are an important way to build trust and credibility with potential customers. By encouraging customers to leave reviews, you can improve your business’s visibility in local search results and gain valuable insights into areas where your business could improve. So don’t wait to get started – sign up for a free Google My Business account today and start gathering reviews from your customers.